Allied World

Office Design & Build

Inspired Collaboration: Empowering Teams in Allied World’s Agile Workspace

About the Project

Client

Allied World Assurance

Industry

Financial

Project Type

Office Renovation

Project Scope

Design & Build

Location

IOI Central Boulevard Tower, Singapore

Size

22,640 sq ft

As a global provider of innovative risk solutions, Allied World is known for delivering insurance with agility, precision, and a deep understanding of its clients’ needs. When it came time to reimagine their Singapore workplace, they sought more than just a functional office — they envisioned a dynamic space that reflects their confident brand, empowers high-performing teams, and fosters authentic connection.

Designed and built by Conexus Studio, the result is a people-first environment that blends clarity, energy, and purpose. Key design elements — like the use of Allied World’s signature red — supports a vibrant culture of trust, collaboration, and forward thinking.

A Strong Identity, Woven into Every Detail

Allied World’s distinctive brand identity is brought to life through bold spatial gestures and thoughtful detailing. One of the most memorable spaces is the pantry, where a rhythmic series of square motifs commands attention across the ceiling — a direct and powerful nod to the company’s logo. Complementing these are geometric shapes found on the walls and floor, enriching the design and creating a cohesive, harmonious environment.

A refined interplay of red and deep blue grounds the space with confidence and clarity. Rather than being tucked away, the branding is assertively present, reinforcing Allied World’s presence as a trusted, forward-looking partner in the insurance industry.

The front-of-house welcomes visitors with a sleek marble finish, exuding understated elegance and professionalism. Throughout the office, abundant natural light floods the space, enhancing the vibrant colours and creating an inviting, energised atmosphere for both clients and colleagues

A Social Core That Sparks Collaboration

At the heart of the office lies a versatile work café that doubles as an event and gathering space — the central “base camp” that sets the tone for the entire office: approachable, agile, and invigorating. The space features comfortable, lush booth seating alongside a variety of high and low tables, creating dynamic zones that effortlessly adapt to different needs.

With layered textures, ambient lighting, and flexible furniture arrangements, this area invites connection — whether over coffee, during a workshop, or through spontaneous conversations. It blends hospitality with workplace functionality, encouraging both structured collaboration and informal exchanges. This vibrant hub is where relationships deepen, ideas take shape, and the company’s culture truly comes alive.

Designed for Flow, Focus, and Flexibility

Beyond the social heart of the office, the floorplan is intuitively zoned for both privacy and openness. Conexus Studio applied strategic spatial planning to optimise light, acoustics, and traffic flow — ensuring the office moves in step with the pace of work.

Meeting rooms and quiet zones are carefully tucked away to support confidential conversations and focused tasks, while open-plan work areas and touchdown spots support fluid teamwork and day-to-day flexibility. Each space is purposefully connected, creating a cohesive environment that adapts to a wide range of working styles — ideal for an industry where responsiveness and precision are key.